The Process & Benefit of Bringing Marketing in-house

Episode 170 Released March 14, 2024 This week's guest is Kasper Sierslev Kasper is the Chief Commercial and Creative Officer for Zite Agency in Copenhagen. His background has been in agency marketing, and he's got experience of being both his own in-house marketing expert and using external support. During this episode we had a great chat about small businesses and how they get to the tipping point where it has less value using a 'jack of all trades' who does everything for you, versus outsourcing your marketing needs. Often it is driven by the level of expertise you need and the sector you're in. Big logistical issues such as the delivery of freight need people who understand what is being shipped and to whom, so that they can promote the benefits of the company they represent.  Visit www.suefirthltd.com for more. Also, connect with Sue on: LinkedIn  YouTube  Instagram Podcast editing & production: @jonbuscall