The Process of Becoming Sustainable with Shannon Lohr of Factory45

Today Ian welcomes Shannon Lohr on the Conscious Design Podcast. Shannon starts by introducing her company and what they do as a brand. Shannon then shares more about the process of becoming sustainable and the timespan in which it is possible. Ian and Shannon then talk about who exactly is the customer base of the company. Shannon then specifies what makes their production process sustainable. Shannon then talks more about disproving the myth that sustainable companies can’t be profitable. Shannon then talks more about other brands that she has helped and about some of the ways they became more sustainable. In the guest outro Shannon shares some final thoughts and invites people to have a look at the marketplace. Parts: 0:00 – Guest Intro 3:56 – A Green Step 6:55 – Customer Base 9:09 – Production Process 13:01 – Profitability 16:23 – Subscribe! 16:49 – Other Brands 27:46 – Guest Outro About Shannon Lohr: Shannon works with entrepreneurs all over the globe to launch sustainable and ethical fashion brands the right way, from the start. Over the past 8+ years, she mentored hundreds of people who have an idea for a clothing brand but aren’t sure where to start. Through Factory45, they work together to source fabric, set up manufacturing and raise money to launch your brand – in the most time efficient and cost-effective way possible. Know more about Shannon and Factory45 here: https://factory45.co/ ///////// Download chapter 1 free: https://www.petermanfirm.com/conscious-design-chapter-1-free-download/ ///////// Want to be a guest? Visit: https://bit.ly/3BetCkf ///////// Want to work with us? 👉 https://www.petermanfirm.com/connect/ ///////// 👉YouTube Channel: http://bit.ly/3sG7VEi ✍️ Blog: https://bit.ly/3kltV6s 📘 Conscious Design Book - https://www.amazon.com/dp/B09KNMN9BT 📰 Join our Newsletter: https://bit.ly/2U8IlMS ///////// Hosted by: Ian Peterman Creative Director: Sara Clark Social Media: Jacqueline Sagun 👉Our website: https://www.petermanfirm.com/ We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design. If you enjoy our content, please support us by subscribing and sharing our episodes!