EPISODE · Aug 2, 2018 · 6 MIN
The Process That Makes CRO Actually Work
from Marketers In Capes · host Eytan Buchman
Any monkey can change button colors. But for CRO (conversion rate optimization) to work, it needs a rigorous process. You know who has one? Talia Wolf, the founder of GetUplift. Tune in to learn why you shouldn't listen to your grandfather, what CRO best practices aren't...and how low I'm willing to go for a good(ish) pun.
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The Process That Makes CRO Actually Work
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