The Product Strategy That Led to $1.2M in Revenue

from App Marketing by App Masters · host Steve Young

Over the last 7 years, I have been the co-founder and CMO of a consumer mobile app company, Flipd, where I’ve led the product and marketing strategy to reach a global audience of over 2.6 million users and $1.2 in revenue. Flipd has been featured on the App Store hundreds of times and was App of the Day in 2021. You will discover - What product changes led to dramatic growth - When she thought about monetization - 3 Non-traditional Growth Marketing Strategies You Should Try Learn More: https://www.getbraavo.com/blog/3-non-traditional-growth-marketing-strategies-you-should-try/   https://www.linkedin.com/in/alanna-harvey-2589b467 https://twitter.com/flipd_app?lang=en https://www.youtube.com/c/flipdapp https://www.flipdapp.co/ App Audits: https://play.google.com/store/apps/details?id=com.bluesoft.clonappmessenger https://platestheapp.com/ SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you.  Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

What this episode covers

Over the last 7 years, I have been the co-founder and CMO of a consumer mobile app company, Flipd, where I’ve led the product and marketing strategy to reach a global audience of over 2.6 million users and $1.2 in revenue. Flipd has been featured on the App Store hundreds of times and was App of the Day in 2021. You will discover - What product changes led to dramatic growth - When she thought about monetization - 3 Non-traditional Growth Marketing Strategies You Should Try Learn More: https://www.getbraavo.com/blog/3-non-traditional-growth-marketing-strategies-you-should-try/ https://www.linkedin.com/in/alanna-harvey-2589b467 https://twitter.com/flipd_app?lang=en https://www.youtube.com/c/flipdapp https://www.flipdapp.co/ App Audits: https://play.google.com/store/apps/details?id=com.bluesoft.clonappmessenger https://platestheapp.com/ SPONSORS Got an app idea that you think will be the next unicorn? But you don't know what to do next? With more than 15 years of experience creating software, B7dev.com can help you out. Schedule a free 1-hour call by going to B7Dev.com and let them know that Steve sent you. Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters. *************** Follow us: YouTube: AppMasters.com/YouTube Instagram: @stevepyoung Twitter: @stevepyoung Facebook: App Masters ***************

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The Product Strategy That Led to $1.2M in Revenue

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This episode was published on September 26, 2022.

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