The Programmatic Landscape with Luca Filardo on The Six Sells Podcast

In this episode of The Six Sells Podcast, Mike Nicholson spoke to Luca Filardo, who is the Chief Revenue Officer at Adlook.Luca’s impressive career spans business intelligence, digital marketing, operations and business development within companies including Adlook, Index Exchange, Re.Birth Distribution, AudienceScience and Softlab S.p.A.Here are some of the topics we discussed in this episode.Meaningful outcomes and marking your own homeworkOptimising and media metricsPlanning, buying and measurementThe accessibility of the Open WebHow the investment in AI widens the audience How independent open web publishers can deliver meaningful business outcomes The importance of a unified view How publishers can improve views on their siteDirect relationships with publishers and advertisers AI and natural language at the briefing stageChallenging how spend supports the outcome Brand advertising and ROI Reporting on exposures and optimal frequencyFree press and fuelling democracyProviding the tools for marketersWalled gardens, the Open Web and supporting publishersReal time insights and optimising in real time Moving forward as an industryParity within the landscapeSimplifying the Open Web and making it more accessible About The Six Sells Podcast:The Six Sells Podcast is for people working in marketing, media, advertising and adtech.There are over 140 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.Want to get in touch? Email [email protected] is Six Sells?Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.