The Proof Awards

Al and Gemini were invited to spend two days at the judging sessions for the 2024 Proof Awards spirits, wine and beverage competition -- where local and national booze buyers sampled hundreds of products to grade, and perhaps purchase for their companies. And, much to Rich's chagrin, they had so much fun they decided to create a gigantic episode featuring some of their favorite conversations. They speak to national (Delta Sky Club, Walmart, Pacifica Hotels) and local (The Palms, Hot Noods, Brezzam Craft Creamery) about what they look for in new spirit offerings, as well as a few celebrities (Aishe Tyler, Neil Geraldo Ian Somerhalder) showing off their brands. Other fun conversations conversations include chats with Vanderpump Rules veteran Peter Madrigal and the creator of the Neat Glass. If you work in the booze biz, or have ever been curious about how new products end up in your local bar, this is the episode for you!