The Prophit System, Part 4: Building A Channel Specific Media Plan

What do you do when your Meta ads account is on fire? How about when you need more creative? And what do you do when the account is performing too well? In this episode, Richard chats with Max Rosewater, Senior Paid Social Buyer at CTC, about the key parts of his decision-making process — and, how to translate your forecast into a day-to-day, channel-specific media plan. Show Notes: Elevar is offering 50% off Expert Installation ($1000 value) with the purchase of a subscription (Essentials Plan or above) by January 19, 2024*. Please complete this short form to take advantage of the offer. *Offer available for new Elevar clients only The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.