The Pros and Cons of Marketing Automation - Kelsey Jones

In the world of marketing, we're constantly planning, coordinating, managing, and measuring all of our campaigns, which includes many repetitive tasks performed across multiple channels. Thankfully, there are a plethora of all too eager tools out there designed specifically to help you automate most of these tasks. No doubt we're all using a few here and there to help us get a leg up and increase productivity. But what areas are best when it comes to taking advantage of these shortcuts, and which are better left to human touch? As Editor-in-Chief at Neilpatel.com, Kelsey Jones joins us today to give the lowdown on which tools she and her fellow staff are using to automate their systems and processes, and which tasks she still completes the old fashioned way.