The Protein Boom Reshaping Demand for Red Meat in North America

The US red meat market is bigger, more complex, and more full of opportunity than most people realise - and Paul Da Silva reveals why Australian beef, lamb, and goat are still finding buyers even as trade policy shifts underfoot.Josh Anderson sits down with Paul, MLA’s regional manager in North America, for a sharp update on the forces reshaping the market: tariff moves, the USITC safeguard investigation into lamb, and the surprising demand signals from consumers actively seeking protein.