The protein halo trap costing Aussies more

The 'protein halo' is a marketing strategy where food manufacturers label products as high in protein to make them appear healthier, often charging premium prices despite minimal protein content differences from regular versions. Many protein-labelled products require only 5-10 grams of protein per serve, with manufacturers determining serving sizes themselves. Natural protein sources like Greek yoghurt and eggs provide equivalent or superior protein content at significantly lower costs than specialty protein-marketed products.See omnystudio.com/listener for privacy information.