The Protein Health Halo: Are we being sold a lie?

Protein has become a massive craze amongst gym goers In Australia. However, some of these high-protein products on the supermarket’s shelves are just as processed as a bag of chips. Thanks to clever marketing techniques, many brands have been creating a high protein image in order to appeal to the craze. This has led to the phenomenon of the health halo, convincing customers that their purchase is a healthy choice despite the truth. Listen in as we explore the truth behind this viral craze, and what Australians should really be looking out for when buying their protein.By Charlotte Rowbottom, Connor McCall, Eva Rendina, Rita Kim