The Protein Supply Problem No One Is Explaining | Whey, WPI & Sports Nutrition with Kyle Failla from Perfect Day

The sports nutrition industry is facing a protein problem. Rising whey protein isolate costs, limited supply, and expanding consumer demand are forcing brands to rethink formulation strategy.In this conversation, we unpack what’s actually happening behind the scenes in the protein market, why clear whey is exploding, and how brands can adapt by focusing on protein efficiency and absorption rather than excess dosing. Keep watching to learn about protein absorption, bioavailability, and why digestion and nutrient transport matter just as much as protein quality.To watch the full episode, click here: https://youtu.be/rw3Xl_jN33IThis episode is essential viewing for formulators, brand owners, and anyone building protein-based products.