EPISODE · Jan 12, 2026 · 30 MIN
The Proven Formula to Position Yourself as an Expert and Sell at Premium Prices (with Dr. Yaniv Zaid)
from No Broke Months For Salespeople · host Dr. Yaniv Zaid, Dan Rochon, No Broke Months
🎯 What You’ll Learn in This EpisodeWhat truly defines an “expert” in the eyes of buyersHow positioning alone can increase your pricesWhy people pay more, trust more, and refer expertsThe No–Like–Trust framework that drives buying decisionsHow content builds authority even before someone buysWhy authenticity beats perfection in modern salesHow sharing failures increases credibility and trustThe role books, media, and social proof play in authority-buildingWhy experts win in the AI era while mediocrity gets replaced To find out more about Dan Rochon and the CPI Community, you can check these links:GET THE BOOK! Teach to Sell : Teach to Sell: Why Top Performers Never Sell – And What They Do InsteadWebsite: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan Rochon
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What this episode covers
What actually makes someone an “expert” — and why are people willing to pay them more? In this powerful episode of No Broke Months, Dan Rochon interviews Dr. Yaniv Zaid (Dr. Persuasion), author of The 21st Century Sales Bible and one of the world’s leading authorities on persuasion, sales, and influence. You’ll discover why expertise has less to do with credentials and more to do with positioning, trust, and authenticity. Dr. Zaid explains how creating valuable content, sharing real stories (including failures), and leveraging social proof can instantly elevate your authority — even in crowded or competitive markets. If you want clients who trust you faster, argue less, and gladly pay premium prices, this episode is a must-listen.
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The Proven Formula to Position Yourself as an Expert and Sell at Premium Prices (with Dr. Yaniv Zaid)
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