The Provocateurs Episode 26: Atif Rafiq

Atif Rafiq: Digital Disruptor Provocateur of the C-Suite, Atif Rafiq has been disrupting companies for more than 25 years in Silicon Valley, the Fortune 500, and through a variety of his own startups. Having begun his career in digital native companies including AOL, Yahoo, and Amazon, Atif was named the first chief digital officer in the history of the Fortune 500 when he took on that role for McDonald's in 2013. He has overseen thousands of employees as a global P&L transformation and innovation leader in multiple companies and industries. Today, over a half million people follow Atif’s ideas about management and leadership on LinkedIn, where he is a Top Voice, and his newsletter, Re:Wire, has attracted over 100,000 subscribers. Atif’s 2023 book, Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action, is a Wall Street Journal bestseller. In this podcast, Atif talks with Geoff Tuff of Deloitte and Des Dearlove of Thinkers50 about the accidental metamorphoses along his career path and his latest venture and software tool, Ritual. He also discusses how to bring digital transformation to a traditional bricks-and-mortar business, and his methodical approach to innovation, which involves giving teams space for exploration, multiple input meetings before output, and the leader as calibrator rather than controller. -- This podcast is part of an ongoing series of interviews with executives. The executives’ participation in this podcast are solely for educational purposes based on their knowledge of the subject and the views expressed by them are solely their own. This podcast should not be deemed or construed to be for the purpose of soliciting business for any of the companies mentioned, nor does Deloitte advocate or endorse the services or products provided by these companies.