EPISODE · Jan 5, 2023 · 12 MIN
The Psychological Failure of New Coke
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens
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What this episode covers
It's one of the biggest fails in business history — New Coke. You might think you know the story. A classic brand foolishly replaces its classic product, and customers rebel. But contrary to popular belief, New Coke was a great idea and a great product - even if it was a huge marketing disaster. It's all down some common psychology traps that Coke fell into (and you could, too). Join me today as I unpack the psychology and behavioral science behind NEW COKE's failure - what you can learn from its missteps, how you can avoid its biggest psychological mistakes.
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The Psychological Failure of New Coke
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