The Psychological Failure of New Coke

from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by my newest Choice Hacking Academy course, "How to Win More Clients (with Science)."Click here to learn more and join the course (you can save 50% off the price of the course when you pre-order it before January 21, 2023)✅Join my free newsletter✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"✅Learn more about Choice Hacking's consulting arm and how we can help you grow you business this yearINSTAGRAM/TWITTER/LINKEDIN: @choicehacking//SOURCES: Choice Hacking, The Psychological Failure of New Coke ★ Support this podcast ★

What this episode covers

It's one of the biggest fails in business history — New Coke. You might think you know the story. A classic brand foolishly replaces its classic product, and customers rebel. But contrary to popular belief, New Coke was a great idea and a great product - even if it was a huge marketing disaster. It's all down some common psychology traps that Coke fell into (and you could, too). Join me today as I unpack the psychology and behavioral science behind NEW COKE's failure - what you can learn from its missteps, how you can avoid its biggest psychological mistakes.

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The Psychological Failure of New Coke

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This episode is 12 minutes long.

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This episode was published on January 5, 2023.

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