EPISODE · Jul 27, 2026 · 1H 4M
The Psychology Behind Being the #1 Real Estate Agent | Jacob McKinnon EP 8
from Luke Rogers Podcast · host Luke Rogers
In this episode, I sit down with Jacob McKinnon — the #1ranked real estate agent in the Southern Highlands who's since started his own #1 ranked agency. Before real estate, Jacob built and scaled direct sales organizations from the ground up. We get into what actually separates someonewho wins consistently from someone who gets lucky once — sales psychology, building teams, and what it takes to be #1 in more than one industry. If you've ever wondered whether "good at sales" is a personality trait or a skill you can build, this one's for you. Chapters 0:00 Intro 0:30 Sales/business background 2:35 Moving to Real Estate and becoming No.1 Agent 5:19 Covid killed his business, starting again. 8:27 Pushing through the hard times. 12:53 How to deal with the pressure of sales 19:27 How to deal with online negativity 28:00 Quotes to help in sales 35:12 Jacobs fitness journey 38:34 Starting in a new industry as the new kid on the block45:36 Scaling in business 46:39 How important relatinships are in business 52:29 Hustle and grin in your 20s or live it up? 56:31 Real estate market wrap up
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The Psychology Behind Being the #1 Real Estate Agent | Jacob McKinnon EP 8
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