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EPISODE · Aug 9, 2026 · 7 MIN

The Psychology Behind Conformity Bias

from Viewpoints Radio · host Marty Peterson, Robert Prentice, Todd Rose, Polly Hansen, Amirah Zaveri, Jay Silvers

The Psychology Behind Conformity Bias Ever agree in the moment, but then look back and wish you spoke up and said something? This action of wanting to go with the flow is a very real phenomenon. We sit down with two experts to uncover how people’s actions and opinions are altered by conformity bias. Guests:  Robert Prentice, professor, business ethics, business law, McCombs School of Business, University of Texas at Austin, faculty director, Unwrapped Video Project, Center for Leadership and Ethics, McCombs School of Business Todd Rose, co-founder, president, Populace, author of Collective Illusions: Conformity, Complicity and the Science of Why We Make Bad Decisions. Host: Marty Peterson Producers: Polly Hansen and Amirah Zaveri Linktr.ee | Apple Podcasts | YouTube | SpotifyFacebook: @ViewpointsOnlineX: @viewpointsradioInstagram: @viewpointsradioFull ArchiveContact UsAffiliates & National Syndication Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Episode metadata supplied by the publisher feed · Published Aug 9, 2026

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Ever agree in the moment, but then look back and wish you spoke up and said something? This action of wanting to go with the flow is a very real phenomenon. We sit down with two experts to uncover how people’s actions and opinions are altered by conformity bias.

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