The Psychology Behind How Different People Buy (Part Two)

Send us Fan MailThis is part two in a sales series (Part one covered cash injections) and it's all about buyer psychology! People approach purchasing decisions differently. We all have our own values system and logic behind WHY we buy or don't buy. This is important information because as someone who runs a business you are in the business of sales, so arming yourself with information around how people purchase is going to help you connect with more of your audience. While there are many different takes on buyer personalities, from the BOLT method (bulls, owls, lions and tigers), to others, I am going to speak to a framework that is similar to what some might know from Bryan and Jeffrey Eisenberg. Competitive buyers need bold, result-driven marketing. They are assertive. Spontaneous buyers thrive on excitement, novelty, and urgency. They are expressive. Methodical buyers require thorough, data-rich content to make informed decisions. They are analytical. Humanistic buyers want emotional connections and values-based brands they can trust. They are amiable. Catch up on part one if you missed it and I'll see you next week for part three!If you would like to learn more about The Mothered Business Mastermind, click here. Want to download the 15 minute CEO Map? If you only have 15 minutes it will tell you exactly what to work on to move the needle in your business. Click here. Please say hi to me on Instagram @robyn.gooding or take a peek at my website for more info www.robyngooding.comClick here to book your call anytime! If you loved this episode, I'd appreciate if you could leave a review or share on your socials. It truly means the world to me and helps amplify this message for other mothers desiring a supportive business for motherhood.  Disclaimer: This podcast is for educational and informational purposes only. The content shared reflects my personal experience and professional perspective as a coach.Any stories shared are anonymized or composite examples drawn from real experiences, with identifying details changed to protect privacy.This podcast does not constitute medical, legal, financial, or...