EPISODE · Oct 25, 2025 · 19 MIN
The Psychology Behind Sales — How NLP & Teach2Sell Build Trust That Converts
from No Broke Months For Salespeople · host Dan Rochon, No Broke Months
What you’ll learn in this episode:● The real meaning of communication (and why most people get it wrong)● How NLP filters — deletions, distortions, and generalizations — shape client perception● Why “communication is the response you get”● The CPI Communication Model: rapport, adept questions, and active listening● How to ethically overcome client hesitation using the “Is that a yes?” script● How teaching before selling creates trust and predictable success👉 Don’t miss out! Sign up here:https://link.cpi-crm.com/widget/form/bJZ4NbRp6ZpSVgGoNb4j?notrack=true To find out more about Dan Rochon and the CPI Community, you can check these links:GET THE BOOK! Teach to Sell : Teach to Sell: Why Top Performers Never Sell – And What They Do InsteadWebsite: No Broke MonthsPodcast: No Broke Months for Salespeople PodcastInstagram: @donrochonxFacebook Page: https://www.facebook.com/NoBrokeMonths/Facebook: Dan RochonLinkedIn: Dan Rochon
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What this episode covers
Why do some sales conversations build instant trust—while others fall apart? In this episode, Dan Rochon breaks down how Neuro-Linguistic Programming (NLP) and the Teach2Sell framework can transform the way you communicate and sell. You’ll learn how understanding a client’s subjective experience helps you connect deeply, eliminate confusion, and gain lasting trust. Dan shares how to listen beyond words, master rapport, and use the “Is that a yes?” technique to ethically guide clients past hesitation and fear. If you’ve ever lost a deal because of miscommunication, this episode will teach you how to fix that—forever.
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The Psychology Behind Sales — How NLP & Teach2Sell Build Trust That Converts
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