EPISODE · Sep 20, 2023 · 9 MIN
The psychology behind Tesla's rise (and how its marketing approach backfired spectacularly)
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens, Jennifer Clinehens
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What this episode covers
Tesla wasn't the first company to make an electric car (that honor belongs to Porsche whose first car, built in 1898, was an electric-gas hybrid vehicle). But it was the first company to make an electric car - for lack of a better term - sexy. Their rise has been rapid, unconventional, and often times controversial, but they managed to lead the automotive industry further down the path to electric adoption than any other brand (and created billions in shareholder value along the way). Unsurprisingly, they used psychology and behavioral science to get there - knowingly or not. Join me today as I unpack the history of Tesla, its innovative marketing approaches, and how understanding customer psychology made it a hit.
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The psychology behind Tesla's rise (and how its marketing approach backfired spectacularly)
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