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EPISODE · Sep 27, 2023 · 12 MIN

The psychology behind the failure of JC Penny

from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  Click here to learn more about how we can help you, or visit ChoiceHacking.com/training✅Join my free newsletter to become a marketing psychology master in <5 minutes a week. ✅Buy my book (or audiobook), "Choice Hacking: How to use psychology and behavioral science to create an experience that sings"Find me online: INSTAGRAM/TWITTER/LINKEDIN/TIKTOK/YOUTUBE: @choicehacking ★ Support this podcast ★

What this episode covers

In 2011, American retailer JCPenney was in big trouble. They needed a miracle, so they made a big bet on a new CEO - retail superstar Ron Johnson. An ambitious and accomplished retailer, Johnson made some bold moves with the JC Penny brand. And the result? Well, it was a huge failure. Unsurprisingly, there was some psychology and behavioral science to blame (whether Johnson knew it or not). Join me today as I unpack the failed rebrand of JCPenney - the psychological missteps and how overlooking customer psychology nearly killed the brand.

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The psychology behind the failure of JC Penny

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Frequently Asked Questions

How long is this episode of Choice Hacking: The Marketing Psychology Podcast?

This episode is 12 minutes long.

When was this Choice Hacking: The Marketing Psychology Podcast episode published?

This episode was published on September 27, 2023.

What is this episode about?

Thank you so much for listening to the Choice Hacking podcast. Today's episode was brought to you by Choice Hacking's corporate training offerings.  Click here to learn more about how we can help you, or visit ChoiceHacking.com/training✅Join my free...

Can I download this Choice Hacking: The Marketing Psychology Podcast episode?

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