EPISODE · Sep 27, 2023 · 12 MIN
The psychology behind the failure of JC Penny
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens
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What this episode covers
In 2011, American retailer JCPenney was in big trouble. They needed a miracle, so they made a big bet on a new CEO - retail superstar Ron Johnson. An ambitious and accomplished retailer, Johnson made some bold moves with the JC Penny brand. And the result? Well, it was a huge failure. Unsurprisingly, there was some psychology and behavioral science to blame (whether Johnson knew it or not). Join me today as I unpack the failed rebrand of JCPenney - the psychological missteps and how overlooking customer psychology nearly killed the brand.
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The psychology behind the failure of JC Penny
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