The Psychology of a Cash Patient

What this episode covers

Solo Episode The psychology of a cash patient is different than your insurance-based patient. Too many chiropractors set their fees based on what they think their in-network insurance patients are comfortable with, or what they get paid by insurances. In this episode I discuss the psychology of the cash patient and how they typically don’t think like the insurance patient. We discuss: • We don’t discuss what your fees should be, but we discuss thoughts on setting your new patient case rate. • How should you raise your fees and when? • Not bringing your poverty mindset to the patient’s buying decision. • Getting paid what you deserve. • Profit Margin and why it is so important. I know I have been discussing finances of practice a lot lately, but this is the foundation of having a thriving practice that will better serve your patients. You can provide a great service and ethically thrive financially.

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