The Psychology of Advertising by Wolfgang Stroebe, Bob M. Fennis

https://thebookvoice.com/podcasts/2/audible/97897 to listen full audiobooks. Title: The Psychology of Advertising Author: Wolfgang Stroebe, Bob M. Fennis Narrator: Nigel Patterson Format: mp3 Length: 19 hrs and 40 mins Release date: 08-03-21 Ratings: 5 out of 5 stars, 3 ratings Genres: Advertising Publisher's Summary: The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.