The psychology of business and the business of psychology

What does a business psychologist do, how do they help businesses – and what are the most common challenges they address?Simon Kilpatrick, chief executive of Intrinsic Links, explains – and covers how he's built Intrinsic Links since launching at the start of 2014.From securing his first clients, to financing start-up and growth, to choosing partners to collaborate with, Simon's experiences and advice will give other start-ups and growing businesses plenty to think about. And you might find his business psychology advice invaluable too.