The Psychology of Climate Denial: Ego vs. Logic | Prof. Reto Knutti Explains

Stop the guilt trip! Reto Knutti argues that framing sustainability as a moral burden hasn't worked. Instead, we need to embrace "Ego-Logic": making the green choice the easiest, cheapest, and most attractive one for the individual. Can we save the planet by being a little more selfish?0:00 Framing the problem: Morality vs. Motivation 2:10 Why guilt creates resistance 3:45 Designing systems for "lazy" people 5:30 Survival of the fittest: Why we choose the easy path 6:30 Solution space vs. Saving the world 8:10 Can we make everyone happy? 9:00 Making small steps in the right direction#BehavioralScience #Sustainability #RetoKnutti #EgoLogic #physics #science Let us know your thoughts :) Let's improve together!😀 New to the Earth Circle? Welcome! 📹 Get in contact with us if you want your company to be in the next video! Email: [email protected]💡 Is your company struggeling to turn sustainable or needs help? Reach out to us!Email: [email protected] our other accounts:📸 Instagram: https://www.instagram.com/progressfactors?igsh=MTRnc2ptZjlwY2Nnaw==🎤 YouTube: https://www.youtube.com/@theearthcircle🤍 A massive THANK YOU! and shout out to all our followers and especially our patreons! This channel would not be what it is without you!If you also like this channel and want to support us and get exclusive content make sure to follow us on patreon!⭐ https://patreon.com/TheEarthCircle?utm_medium=unknown&utm_source=join_link&utm_campaign=creatorshare_creator&utm_content=copyLink#Sustainability #Innovation #BetterFuture #CircularEconomy #Changemakers