The Psychology of "Family Blocking": How Loved Ones Resist Our Style Evolution

Makoto Eyewear, with locations in Shinjuku and Ginza, explores the phenomenon of "family blocking" - where loved ones resist our style changes due to status quo bias. Family members often oppose new eyewear choices due to resistance to change, worry, jealousy, and conflict with their fixed image of us.This resistance extends beyond eyewear choices - even historical innovators faced similar opposition. To overcome this blocking, Makoto suggests involving family in the selection process and demonstrating positive results through wearing the new style.The store will host "Eyewear Personality ~Discovering a New Me~" on March 23, 2025, featuring 170 exclusive Taiwanese Classico frames, photography sessions, and discussions about how eyewear transforms personal expression. The free event takes place at Takinogawa Flames in Tokyo from 11:00-18:00.