The Psychology of Marketing

Send us Fan MailWhy do we buy what we buy—often without realizing why? In The Psychology of Marketing, we pull back the curtain on the subtle forces shaping your decisions every day. From colors, sounds, and scents to pricing tricks, cognitive biases, and emotional triggers, this episode explores how marketing is less about persuasion and more about psychology.We’ll break down how the brain really makes choices, why “$9.99” works, how brands sell identity—not just products—and where influence crosses the line into manipulation. Most importantly, you’ll learn how to spot these tactics in the wild and slow the process down before your wallet reacts.Because the most powerful marketing doesn’t feel like marketing at all—and once you understand it, you start seeing it everywhere. Being Me Is the Best Thing to Be by Judy Erb tells the story of Honey, a curious little turtle who learns that being herself is the very best thing to be. It's a wonderful read for children, parents, and grandparents, celebrating self-confidence and self-acceptance. Be Like Honey Being Me Is the Best Thing to Be by Judy Erb tells the story of Honey, a curious little turtle who  Fresh From Cache™Created by IT professional Joel Folgner, Fresh From Cache delivers tech news, how-tos, and straightf Looking for something new to do with family or friends? Check out QR Hunter, the build-your-own scavenger hunt game that turns any home, backyard, or park into an exciting adventure! Simply purchase the official QR Hunter QR code tiles on Amazon, download the free QR Hunter app, hide the QR codes, create your own clues, and let the hunt begin. When you're finished, just hide the codes in new places and play again! It's perfect for kids and adults alike, combining f PatreonSupport the show by becoming Patreon . Listen AD free and a week early. Have some one on one time wiOld GloryUse Code INFOGO to get 15% off at checkoutCozy EarthUse Code INFOGO to get 21% OFF Strong Coffee Company Get 20% OFF at cheSupport the showThank You for listening and Stay curious,Kat & WilliamEmail  [email protected] you would like to support Info On The Go click the link belowhttps://www.buzzsprout.com/2434258/support Follow us wherever you listen to podcasts and leave us a review.Follow us on Facebook at Info on the Go!https://www.facebook.com/share/g/159DdiptQh/?mibextid=wwXIfrhttps://infoonthego.buzzsprout.com