The Psychology of Novel Foods: Breaking Consumer Barriers

Analyze the psychological and cultural factors that influence consumer acceptance of new food technologies. We explore the concept of food neophobia, examining case studies of successful and failed food innovations throughout history. The episode delves into marketing strategies used to overcome consumer skepticism, the role of terminology in product acceptance, and how different cultures respond to technological food innovations. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising. Learn more about your ad choices. Visit megaphone.fm/adchoices