The Psychology of Perfume: How Colour, Mood, and Memory Shape the Way We Smell | Ellen Malone

What if the fragrances you're drawn to have less to do with notes and more to do with who you are? In this episode, I sit down with beauty expert, make up artist and Creator Ellen Malone for a fascinating conversation about the emotional and psychological power of scent. We explore how colour can influence fragrance preferences, why certain perfumes become part of our identity, and how scent can be used as a tool for confidence, transformation and self-expression. From treasured vintage bottles and signature scents to fragrance layering and the stories we attach to perfume throughout our lives, this episode is a masterclass in understanding the deeper role fragrance plays in shaping how we feel and how we present ourselves to the world. Whether you're a fragrance collector, a beauty enthusiast or simply curious about why certain scents move you, you'll discover a new way to think about perfume. @askellenbeautyKey Takeaways Colour can be a surprisingly accurate predictor of fragrance preference. Fragrance is often less about smelling good and more about how we want to feel. Scent creates powerful emotional anchors linked to memory and identity. Layering allows fragrance lovers to create something uniquely personal. A signature scent can become part of how others remember us. Perfume is both an emotional ritual and a form of self-expression. Chapters:00:00 Welcome and the emotional power of fragrance01:23 How fragrance reflects personality and identity04:49 The fascinating relationship between colour and scent09:47 Can fragrance change your mood?13:39 Perfume as a tool for confidence and transformation15:14 Why scent memories stay with us for life18:58 Creating meaningful fragrance rituals20:34 The rise of fragrance layering and personalisation24:55 Building and curating a fragrance wardrobe25:16 The enduring appeal of vintage perfumes27:06 Signature scents and collecting fragrances29:02 How to discover new fragrances you'll actually love32:41 The influence of perfumers and fragrance creators35:27 Notes, styles and fragrances we avoid37:29 Ellen's colour theory approach to fragrance41:23 Current signature scents and favouritesWatch the full episode here: https://youtu.be/kV2aWSxtlCoSee omnystudio.com/listener for privacy information.