EPISODE · Jun 5, 2025 · 14 MIN
The Psychology of Persuasion
from Better Reads · host Khalid Chao
In this episode, we explore Robert Cialdini’s The Psychology of Persuasion, a classic on the science of influence. Cialdini breaks down six key principles—reciprocity, commitment, social proof, authority, liking, and scarcity—that shape how we say “yes.” We discuss how these techniques are used in marketing, sales, and everyday life—and how to spot them in action
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This episode was published on June 5, 2025.
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