The Psychology Of Premium Fitness Branding w/ Alex Garcia & Tatum Brandt

In this inaugural episode of OUT OF OFFICE, Alex Garcia and Tatum Brandt take a ride while discussing the premium position of fitness branding and how to achieve it in a landscape that continues to evolve. Want more of our content?Instagram: / house.of.ag  Instagram: / tatumbrandt  CHAPTERS:0:00 Intro1:10 Why Premium Branding Is Harder Than Ever2:18 The Yard: Owning a Signature Term5:23 Budget Brands Explain, Premium Brands Withhold8:27 Perks Are Not Positioning10:04 The Collective: Manufacturing Exclusivity13:23 The Premium Funnel That Closed Like Crazy15:00 Zero Paid Ads — The Organic Content Strategy18:30 Preserving Brand Integrity Through Franchising23:30 Consistency Over Novelty25:24 Why Every Touchpoint Matters30:02 What's Next: Going to The Yard