The Psychology of Pricing: Behavioral Economics for M&A with Etinosa Agbonlahor | Ep. 147

In this episode, Etinosa Agbonlahor, behavioral economist and CEO of Decision Alpha, joins host Nick Olsen to share how behavioral economics can transform pricing strategy for business owners and advisors — from perceived value to the pricing confidence gap and where AI is taking pricing next. Key Topics: Behavioral economics in pricing Understanding customer value perception Pricing strategies for business growth and exit The confidence gap in pricing decisions Future trends: AI and transparency in pricing About the Show: The M&A Mastermind Podcast delivers actionable insights and strategies for lower middle market dealmakers. Hosted by Nick Olsen, each episode features leading industry experts sharing knowledge on deal management, market intelligence, and strategic partnerships to help M&A advisors and business owners navigate the deal lifecycle. Subscribe: https://www.youtube.com/@cornerstone_intl_alliance Find all episodes: https://cornerstoneia.com/podcast/cornerstoneia Resources: Decision Alpha Website | Etinosa Agbonlahor on LinkedIn | Free Pricing Playbook | Nick Olsen LinkedIn | Cornerstone International Alliance Keywords: behavioral economics, pricing strategy, business valuation, customer perception, decision making, market differentiation, exit strategy, AI in pricing, mergers and acquisitions, lower middle market