The Psychology of Scaling w. Sarah Levinger

Customer behavior, identity, and emotions have the biggest impact on the success or failure of your marketing efforts. Still, so many businesses are unable to account for consumer psychology. This week on How They Scaled It, I had the absolute pleasure of chatting with Sarah Levinger, a Forbes-featured consumer behavior analyst, creative strategist, and performance creative consultant. Sarah is an expert at bridging the gap between psychology and marketing, helping D2C brands like Hexclad, True Classic, Fabletics, and others boost their paid advertising ROI by creating deep emotional connections with their customers. Now, she’s at the head of Tether Insights, where she helps other businesses apply behavioral science to produce faster and more meaningful results.   00:00 Introduction  00:38 Meet Sarah Levinger: Consumer Behavior Expert 03:37 The Power of Emotional Connections in Marketing 13:10 The Role of Surveys and Reviews 17:32 Understanding Generational Differences 22:19 Balancing Psychology and Authenticity in Branding 26:46 The Evolution of Trust in Brands 29:34 The Importance of Humanizing Your Brand 32:48 Future Consumer Expectations 35:34 Behavioral Analysis in Marketing 48:25 Advice for Aspiring Entrepreneurs 50:55 Conclusion and Final Thoughts Follow Courtney and Sarah: Connect with Courtney:  LinkedIn: https://www.linkedin.com/in/courtney-wasserburger-14543519/ Website: https://rightleftagency.com/about/ Connect with Sarah:  Tether Insights: https://www.tetherinsights.io/ LinkedIn: https://www.linkedin.com/in/sarahlevinger