The Psychology of Selling with Kieva Hranchuk

Dr. Kieva is a behavior scientist turned sales psychology strategist who helps entrepreneurs sell without the sleaze. With a PhD in Applied Behavior Analysis from Columbia University in New York City, she translates complex behavioral science into simple, psych-infused sales strategies that actually work. She’s known for her anti-bro energy approach—teaching sellers how to create trust, activate buyer behavior, and build brands that last. Dr. Kieva has multiple publications in peer-reviewed journals, and her work helps business owners make more money while feeling good about how they sell. The path to your most aligned business isn’t necessarily something you invent. Sometimes, it’s recognized through self-reflection and pattern spotting across our lived experience.In this episode, Dr. Kieva Hranchuk shares how the “messy” chapters of our past often contain the exact skill sets that make our work powerful today. She explains how her early career working as a therapist with autistic children, where she learned to analyze behavior, identify reinforcement patterns, and shape meaningful outcomes, unexpectedly became the foundation for her current work helping entrepreneurs increase sales using behavioral science.Rather than reinventing herself, Dr. Kieva learned to connect the dots: the analytical precision of behavior analysis, the emotional intelligence developed in therapeutic work, and the real-world need business owners have to understand why people actually say yes. That intersection became her category-of-one expertise — teaching leaders how to engineer faster, more predictable buying decisions without manipulation.In this conversation, you’ll hear:* Why your past experiences are often your greatest competitive advantage* How recognizing patterns across your career can reveal your true zone of genius* The behavioral science behind why buyers say yes (and why they hesitate)* How Dr. Kieva transformed therapeutic behavior-shaping methods into modern sales psychology strategies* A powerful reframe: building the business of your dreams often starts by honoring the skills you already carryThis episode is a reminder that your mission rarely appears overnight. It emerges when you step back, notice the patterns, and realize the very experiences you once thought were unrelated may actually be the blueprint for your most meaningful work.You can access Dr. Kieva's free mini-training 'From Cold to Sold' using this link: https://buyerbehaviorinc.com/fromcoldtosold