The Psychology of Sewing: Motivation, Identity and Wellbeing with Dr Claire Ashley episode artwork

EPISODE · Jun 18, 2026 · 24 MIN

The Psychology of Sewing: Motivation, Identity and Wellbeing with Dr Claire Ashley

from The Sewing Social · host Gemma Daly

Send us Fan MailIn this episode, Dr Claire Ashley explores the fascinating connection between sewing and mental wellbeing, uncovering the psychology behind why we sew and what keeps us coming back to our machines. From motivation and creativity to identity, self-expression, and emotional attachment, to handmade clothes, we delve into the deeper role sewing plays in our lives.We also discuss common challenges that can affect your sew-jo, including stress, anxiety, burnout, social media comparison, perfectionism, and major life transitions. Claire shares practical insights into how understanding the psychology of sewing can help you rediscover your motivation, build a healthier relationship with your hobby, and find greater enjoyment in the creative process.Whether you've lost your sew-jo, feel overwhelmed by your project pile, or are curious about the mental health benefits of sewing, this episode offers valuable perspectives on how creativity can support wellbeing.Claire discusses: The concept of sew-jo and factors affecting motivationThe role of social media and comparison in sewingSewing for an aspirational identity versus practical needsEmotional attachment to handmade garments and decluttering challengesThe influence of life transitions, motherhood, and body changes on sewing habitsThe concept of enclothed cognition and dressing for the desired selfDopamine's role in fabric shopping and planningStrategies to improve sew-jo through environment and habitsThe psychological benefits of sewing and self-expressionFollow me: Instagram: @thesewingsocialpod                     @thedalythreadTiktok: thesewingsocialpodIf you've enjoyed this episode and appreciate the work I'm doing, please Tip me on Ko-fi: https://ko-fi.com/thesewingsocialpodAlso, feel free to get in touch - you can text the show (available through your podcast provider on each episode) or email:[email protected]*Join my Substack where we continue the conversations: The Sewing Social: Off The Mic - https://substack.com/@thesewingsocialGuest Details: Instagram: @thesorbelloeditBook: The Burnout Doctor https://www.amazon.co.uk/dp/1399412809Affiliate Links:Thready Set Go - https://threadysetgo.com     Discount code for your first month free - SEWINGSOCIALPODSew And Stow - https://www.sewandstow.co.uk/     Discount code for £10 off your board - SEWINGSOCIALPODChapters00:00 Introduction to Claire Ashley and today’s topic - The Psychology of Sewing01:17 Sew-jo07:12 Sewing for the life you don’t have11:43 Decluttering handmade garments and the emotional attachment17:58 Motherhood and sewing for someone you hope to be rather than who you                are now21:44 Fabric stashes and why our brains make us create them

Send us Fan Mail In this episode, Dr Claire Ashley explores the fascinating connection between sewing and mental wellbeing, uncovering the psychology behind why we sew and what keeps us coming back to our machines. From motivation and creativity to identity, self-expression, and emotional attachment, to handmade clothes, we delve into the deeper role sewing plays in our lives. We also discuss common challenges that can affect your sew-jo, including stress, anxiety, burnout, social media...

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The Psychology of Sewing: Motivation, Identity and Wellbeing with Dr Claire Ashley

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This episode is 24 minutes long.

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This episode was published on June 18, 2026.

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Send us Fan MailIn this episode, Dr Claire Ashley explores the fascinating connection between sewing and mental wellbeing, uncovering the psychology behind why we sew and what keeps us coming back to our machines. From motivation and creativity to...

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