EPISODE · Oct 7, 2010 · 22 MIN
The Psychology of Shopping
from Naked Scientists, In Short Special Editions Podcast · host The Naked Scientists
How do supermarkets convince you to part with your money? In this special edition of the Naked Scientists, Smitha Mundasad goes shopping with author on consumer psychology, Philip Graves, to discover the tricks of the trade. We'll find out how special offers, colours, odours and music can all affect your spending behaviour... Like this podcast? Please help us by supporting the Naked Scientists
What this episode covers
How do supermarkets convince you to part with your money? In this special edition of the Naked Scientists, Smitha Mundasad goes shopping with author on consumer psychology, Philip Graves, to discover the tricks of the trade. We'll find out how special offers, colours, odours and music can all affect your spending behaviour... Like this podcast? Please help us by supporting the Naked Scientists
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The Psychology of Shopping
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