The psychology of shopping and buying local

How much are you willing pay to buy Irish, to buy organic, and to ensure that food producers are getting a fair price for their goods? In this episode of Food Done Right we learn about the psychology behind why we buy what we buy, the role that large retailers play in the food supply chain, and why it is so important that we support Irish producers and how we can be encouraged to do so more.  Our guest is Damian O’Reilly, Senior Lecturer in the School of Retail at Technological University, Dublin.