EPISODE · Jan 10, 2024 · 12 MIN
The psychology of Starbucks Rewards
from Choice Hacking: The Marketing Psychology Podcast · host Jennifer L. Clinehens, Jennifer Clinehens
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What this episode covers
People love Starbucks. But its loyalty app - Starbucks Rewards - is no slouch either. Considered a best-in-class loyalty experience, in 2023 interim CEO Howard Schultz shared that Starbucks Rewards drove a whopping 55% of Starbucks total U.S. revenue. But how did Starbucks Rewards become the king of loyalty programs? Unsurprisingly there’s some marketing psychology and behavioral science behind why the app - and Starbucks - are so addictive…
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The psychology of Starbucks Rewards
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