The psychology of supermarket discounts

The consumer watchdog has accused Coles and Woolworths of unlawfully misleading customers through “discount pricing claims”. The latest Roy Morgan trust data tells us that Coles and Woolies are some of Australian shoppers’ least trusted brands. Yet so many of us can't help but gravitate towards their “special buys”. So, what keeps drawing us in? Consumers are drawn to reduced prices in a cost-of-living crisis, but psychological factors can also significantly influence our purchasing behaviours. In today’s deep dive, we’ll explore the science behind supermarket discounts, and how consumer behaviour influences retailers’ tactics.  Hosts: Emma Gillespie and Zara SeidlerProducer: Orla MaherThanks to: Dr Gavin Northey from Griffith University, and Melbourne University Associate Professor, Anish Nagpal. The Daily Aus is a media company focused on delivering accessible and digestible news to young people. We are completely independent. If you’d like to support us, the best way to do that is to click ‘follow’ on Spotify or Apple and to leave us a five-star review. Also, telling a friend about TDA always helps! Want more from TDA?Subscribe to The Daily Aus newsletterSubscribe to The Daily Aus’ YouTube ChannelHave feedback for us?We’re always looking for new ways to improve what we do. If you’ve got feedback, we’re all ears. Tell us here.See omnystudio.com/listener for privacy information.See omnystudio.com/listener for privacy information.