EPISODE · Nov 3, 2025 · 27 MIN
The Psychology of Trust: How Reviews and Reputation Drive 7X Growth with DJ Sprague
from Inside Marketing with MarketSurge · host Reed Hansen
In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Dwayne “DJ” Sprague, CMO of Shopper Approved, co-author of Reputation King, and a globally recognized expert in behavioral science, trust, and brand reputation.DJ shares how your online reputation directly predicts your future revenue, and why mastering trust signals, reviews, and social proof could 7x your conversions. This isn’t fluff — it’s science-backed marketing you can actually apply.💡 What You’ll Learn: • The psychology behind how people decide to buy (and trust) • How reviews and social proof fuel conversion growth • The dark side of AI and fake reviews — and how to protect your brand • Ethical reputation management that builds long-term authority • How to turn behavioral science into marketing gold👉 Key Highlights: ✅ How Shopper Approved helps brands boost revenue by up to 7.5x ✅ Why your online sentiment predicts future sales and growth ✅ The surprising role of behavioral economics in brand success ✅ How to ethically dominate review platforms like Google, Bing & more📚 Resources Mentioned: • Shopper Approved → https://www.shopperapproved.com • Reputation King (book + download) → https://www.reputationking.com • Download the free digital + audio version → https://www.reputationking.com/download • DJ Sprague on LinkedIn → https://www.linkedin.com/in/duanesprague/ • Scott Brandley on LinkedIn → https://www.linkedin.com/in/scott-brandley/ • Traffic and Conversion Podcast Network → https://trafficandconversionpodcast.com🎯 Connect with MarketSurge: 🌐 Website → https://marketsurge.io 💼 LinkedIn → https://www.linkedin.com/company/marketsurgeio 📘 Facebook → https://www.facebook.com/profile.php?id=100035121171654 🐦 X / Twitter → https://x.com/marketsurging 🎙️ Podcast → https://marketsurge.transistor.fm/ 📺 YouTube → https://www.youtube.com/@marketsurge-q7q 👥 Facebook Group → https://www.facebook.com/share/g/15wpKr1WmN/☕ Want to see how MarketSurge can help you automate reputation, nurture leads, and scale smarter? 🎯 Book your 15-minute “Value or Free Coffee” call → https://link.marketsurge.io/widget/bookings/15minutevalueorfreecoffee
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The Psychology of Trust: How Reviews and Reputation Drive 7X Growth with DJ Sprague
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