The Publisher Summits: Newsletter marketing strategies from Metro.co.uk and The Spectator

This is the first of a series of sessions from The Publisher Summits, which were held in June. The Summits covered four product areas across 2 days in London, from newsletters and print to apps and podcasts, featuring speakers from The Economist and the FT to Reach, National World, Grazia and more. Thanks to the sponsors of the Publisher Newsletter and Print Summit - Passendo, Piano, Warners Group Publications, FIPP, and Syno. Find out more about them and how they help publishers take their magazines and newsletters to the next level at publishersummits.com. This episode brings together two sessions from the Publisher Newsletter Summit stage looking at newsletter marketing and discovery. The first talk is from Sophie Laughton, Newsletter Editor at Metro.co.uk, sharing how a site redesign helped their team drive newsletter sign-ups, and what other publishers can learn. Then you’ll hear from Hannah Tomes at the Spectator, interviewed on-stage by Esther Thorpe, discussing which marketing and growth strategies have and haven’t worked for them. Get the learnings from this episode written up in article form straight into your inbox by signing up to The Publisher Newsletter at voices.media.