The Publisher Summits: Why Reach turned to Substack for newsletter expansion and experimentation

This is the latest in a series of sessions from The Publisher Summits, which were held in June. The Summits covered four product areas across 2 days in London, from newsletters and print to apps and podcasts, featuring speakers from The Economist and the FT to Reach, National World, Grazia and more. Thanks to the sponsors of the Publisher Newsletter Summit - Passendo and Syno. Find out more about them and how they help publishers take their newsletters to the next level at publishersummits.com. This episode features a fantastic panel from the Publisher Newsletter Summit where Reach plc’s Audience and Content Director Jenna Thompson discussed why they looked to Substack for new newsletter launches, and what they’ve learned over the past two years of free and paid experiments. Get the learnings from this episode written up in article form straight into your inbox by signing up to The Publisher Newsletter at voices.media.