EPISODE · Mar 6, 2026 · 45 MIN
The "PULL Theory" of business
from The Physics of Startups · host Rob Snyder
A startup is not many things - it's "one thing" - and it obeys laws of evolution. The best way to understand how the evolution works is through the PULL framework, and Rob sheds light on the continuum - from outreach and discovery to demo and onboarding / delivery. Reserve your spot in the next cohort of "The Physics of Sales." Spots are limited! https://bit.ly/4aQcuWa or reach out to Rob on LinkedIn. Read Rob's Substack post here: https://howtogrow.substack.com/ Pre-order Rob's book ("The Power of PULL") - https://amzn.to/48KC1yv Connect with Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1
What this episode covers
A startup is not many things - it's "one thing" - and it obeys laws of evolution. The best way to understand how the evolution works is through the PULL framework, and Rob sheds light on the continuum - from outreach and discovery to demo and onboarding / delivery. Reserve your spot in the next cohort of "The Physics of Sales." Spots are limited! https://bit.ly/4aQcuWa or reach out to Rob on LinkedIn. Read Rob's Substack post here: https://howtogrow.substack.com/ Pre-order Rob's book ("The Power of PULL") - https://amzn.to/48KC1yv Connect with Rob on LinkedIn: https://www.linkedin.com/in/rsnyder1
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The "PULL Theory" of business
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