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EPISODE · Jun 24, 2021 · 28 MIN

The Purple Pound

from The Bottom Line · host BBC Radio 4

The spending power of disabled people and their families - the so-called purple pound - is valued at £249 billion a year. So is there a competitive business advantage in designing accessible goods and services? Evan Davis and guests discuss, with examples ranging from haircare products to hotel rooms. GuestsSam Latif, Company Accessibility Leader at Proctor and Gamble Robin Sheppard, Co-Founder and President of Bespoke Hotels and Gavin Neate, Chief Executive and Founder of NeateboxProducer: Lesley McAlpine Sound: Andy Garratt

Episode metadata supplied by the publisher feed · Published Jun 24, 2021

What this episode covers

The spending power of disabled people and their families - the so-called purple pound - is valued at £249 billion a year. So is there a competitive business advantage in designing accessible goods and services? Evan Davis and guests discuss, with examples ranging from haircare products to hotel rooms. GuestsSam Latif, Company Accessibility Leader at Proctor and Gamble Robin Sheppard, Co-Founder and President of Bespoke Hotels and Gavin Neate, Chief Executive and Founder of NeateboxProducer: Lesley McAlpine Sound: Andy Garratt

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This episode is 28 minutes long.

When was this The Bottom Line episode published?

This episode was published on June 24, 2021.

What is this episode about?

The spending power of disabled people and their families - the so-called purple pound - is valued at £249 billion a year. So is there a competitive business advantage in designing accessible goods and services? Evan Davis and guests discuss, with...

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