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Jun 24, 2021 28 min

The Purple Pound

from The Bottom Line Hosted by BBC Radio 4

The spending power of disabled people and their families - the so-called purple pound - is valued at £249 billion a year. So is there a competitive business advantage in designing accessible goods and services? Evan Davis and guests discuss, with examples ranging from haircare products to hotel rooms. Guests Sam Latif, Company Accessibility Leader at Proctor and Gamble Robin Sheppard, Co-Founder and President of Bespoke Hotels and Gavin Neate, Chief Executive and Founder of Neatebox Producer: Lesley McAlpine Sound: Andy Garratt

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The Purple Pound

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