The purpose behind PurposeBuilt Brands
from Ad Age Marketer's Brief Hosted by Ad Age
Many marketers talk about purpose, but one company, PurposeBuiltBrands, actually put the word in its name three years ago. Part of that comes from the 60-year-old company's growing focus on eco-friendly products through its Green Gobbler brand. But the company, and the purpose, go beyond that as VP-Marketing Jon Ballante discusses in this podcast.
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This episode is 21 minutes long.
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This episode was published on February 15, 2023.
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