The Purpose Gap in Hiring: How Leaders Can Improve Retention & Engagement | Charles Baughman

In this episode of Momentum Matters, host Katie Hannah welcomes Charles Baughman, Chief Innovation Officer and Vice President of Sales at ITAC Solutions.With more than 20 years of experience in recruiting, talent strategy, and workforce development, Charles shares insights on what he calls the "purpose gap"—the disconnect between how organizations define a role and how employees ultimately experience it. Together, they explore why purpose has become a critical factor in employee engagement, retention, and long-term success.Charles discusses how companies can create more meaningful hiring processes, the importance of aligning job responsibilities with organizational impact, and what today's workforce is truly seeking beyond salary. The conversation also examines the evolving role of flexibility, leadership, workplace culture, and artificial intelligence in shaping the future of work.Whether you're a business leader, hiring manager, HR professional, or someone navigating your own career journey, this episode offers practical strategies for building stronger connections between people, purpose, and performance.Key topics include:• The purpose gap in hiring and retention• Employee engagement and workplace culture• Leadership and manager impact• Recruitment and talent acquisition strategies• Flexibility, trust, and the future of work• AI's growing influence on hiring and business• Creating meaningful career experiencesLearn more about Momentum at momentumleaders.org.Visit our website: www.MomentumLeaders.org Follow us on Social Media: Facebook: https://www.facebook.com/MomentumLeadersInstagram: https://www.instagram.com/momentumleadersLinkedIn: https://www.linkedin.com/company/momentumleadersYouTube: https://www.youtube.com/@momentumleaders