EPISODE · Mar 10, 2025 · 51 MIN

The Q&A episode

from How Brands Are Built · host How Brands Are Built

A few weeks back, on LinkedIn and Instagram, I asked whether anyone had questions about branding, naming, or other topics I might be able to speak to. My plan was to do a Q&A episode—and this is it. On this episode, I answer questions from branding professionals and others about branding, naming, and book publishing. Here's a sample of what was asked: How do you manage clients wanting to wordsmith your brand strategy work? What guidance should you give clients to help them implement your recommended brand strategy? How do you maintain brand consistency when people at your company won't use design templates? What is the current state of AI in naming? How can you attract new clients if you can't show your work online due to an NDA? Can you walk through the book publishing process? Here are links to a few things mentioned during the episode: Brand Naming Designing Brand Identity, sixth edition David Placek, founder of Lexicon, on an early episode of the StartUp podcast AI-powered naming agency, Monika Tessera Trademark Screening Brand implementation agencies TenTen, Monigle, and BrandActive Clutch (B2B company reviews) Swiss Cheese Mono font Ohno Type School with James Edmondson Thanks to everyone for your questions. If you have questions that I didn't answer, please reach out—maybe I'll do another one of these episodes at some point.

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This episode was published on March 10, 2025.

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