The Qantas Dispute: A Long Haul with Many Rough Landings Ahead?

Qantas management's decision to bring an industrial dispute to a head by grounding the national carrier's entire fleet was ill-advised and will result in further widespread fallout, insist experts from the Australian School of Business. The airline that tags itself the "Spirit of Australia" may be flying again and trying to appease thousands of inconvenienced passengers with free flights, but the effect of the action was felt across the globe. In Australia, the already-challenged tourism industry is yet to measure its consequences. Has a rash decision hastened embattled Qantas' demise? Or will the damaged once-illustrious brand navigate through the extreme turbulence ahead?