The question that saved my company from bankruptcy | Sharon Price John episode artwork

EPISODE · Feb 23, 2026 · 15 MIN

The question that saved my company from bankruptcy | Sharon Price John

from TED Business

Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back to global profitability, all by asking one powerful question. Then Modupe reflects on why focusing only on data and numbers aren't enough and how to reintroduce emotion and storytelling to help define change. Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Feb 23, 2026

Embed this episode

NOW PLAYING

The question that saved my company from bankruptcy | Sharon Price John

0:00 15:13

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

Frequently Asked Questions

How long is this episode of TED Business?

This episode is 15 minutes long.

When was this TED Business episode published?

This episode was published on February 23, 2026.

Can I download this TED Business episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!