The question that saved my company from bankruptcy

What this episode covers

Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back to global profitability, all by asking one powerful question. Then Modupe reflects on why focusing only on data and numbers aren't enough and how to reintroduce emotion and storytelling to help define change. Hosted on Acast. See acast.com/privacy for more information.

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Frequently Asked Questions

How long is this episode of TED Business?

This episode is 15 minutes long.

When was this TED Business episode published?

This episode was published on February 23, 2026.

What is this episode about?

Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back...

Can I download this TED Business episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.