The question that saved my company from bankruptcy

Q: How long is this episode of TED Talks Daily?

This episode is 12 minutes long.

Q: When was this TED Talks Daily episode published?

This episode was published on December 11, 2025.

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What this episode covers

Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back to global profitability, all by asking one powerful question. Hosted on Acast. See acast.com/privacy for more information.

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